Virtual Negrénses Talk Authentic Inasal


Inset: Glady Tomulto's iconic picture of the authentic inasal.

The Facebook Group “You Know You’re From Bacólod, Philippines If” or simply known as Virtual Bacólod was abuzz in activity when a professional ophthalmologist who owns one of the biggest optical clinics in the country posted his distate against a fastfood chain selling roasted chicken branded as “Inasal”. You know how doctors can be, they are specific with their food but how much more if that doctor is a Negrénse. This doctor provided reasons why this fastfood chain’s version of inasal is not the real inasal. He said that the way the chicken is sliced is entirely wrong, in exact wordings “looks like a chicken that was run over by a grader truck”. The taste according to him is entirely wrong since inasal should not be sweet but have a distinctive taste the Japanese call “umami” which is a result of the marinade’s blend, added with the taste taken from actual char-grilling. The result of this char-grilling is the characteristic crispy skin which is absent in the said fastfood chicken which is actually disturbingly gummy and soggy. I have to agree with him since I have been eating many versions of inasal in Bacólod and this fastfood chain indeed deviated too much.

Inset: I think you already know what he is referring to.

This begs the question, what is the authentic Chicken Inasal? Specifically, what is the authentic Bacólod Chicken Inasal? This brings me back to a poll made a few months ago in the same thread with which Inasal Restaurant in Bacólod has the best-tasting Chicken Inasal? The results brought us to Chicken House which garnered the highest votes together with an equally famous Aida’s and Nena’s, both situated in the city’s Manokan Country. According to The Authentic Inasal which was set up to house the Bacoleño judgement on the matter states that the very first Chicken Inasal meal was served by Elisa Garrucho’s Chicken Queen which was later on passed to the present-day Chicken House. Though that claim in itself is disputed, it is a known fact that Chicken Inasal has been with Bacólod City longe before our parents were even born. A Virtual Bacolod member once reminisced of eating chicken inasal in his childhood in al fresco manner in streets closed in the evening to serve Chicken Inasal in the 1960’s. Indeed, long before anyone thought of setting up a formal restaurant for this iconic dish, Bacoleños have been enjoying Chicken Inasal.

Inset: Backpack Boy's experience with the primordial inasalan of Bacolod.

This is safe to assume that Chicken Inasal was after all an everyday proletarian food item long before it was commercialized. Street Inasal can still be savored in Cuadra Street, though the street looks clear on daytime but at nightime, streetside inasalans set up shop to grill their Chicken Inasal selection. You might question the sanitation since its a street setting but I tell you, I once dared myself eating there and it was really good. This place is what some people call “Kilid State Inasalan” since it is quite near what used to be the State Theater. According to that same gentleman from Virtual Bacólod, this Inasalan was known for its characteristic ginger added to their marinate which gives it a distinctive flavor. Meanwhile, he also mentioned of the Inasalan near the Old City Hall which uses langkawas, a relative of ginger, which has a fragrant scent. Not being familiar with langkawas, I asked Glady Tomulto of ExperienceNegros.com of what it is. Her answer reminded me of my grandmother’s plant which I thought was ginger by which the flower itself alreday gave that ginger-like smell. On the other hand, the inasalans near the public market in the Shopping Center has the spiciest of all Inasal in Bacólod. He even quipped that Inasal before was better since they made use of the best and choicest ingredients like high-quality coconut vinger from the liquor tuba. Indeed, this small commotion made me learn a lot about Bacolod Inasal from those who came into the world before I did.

Inset: These aged coconut vinger reminds me of Tatay Uldring's premium vinegar from Murcia.

As these things conspire, there is now a growing movement calling on the City Council of Bacólod City to pass an ordinance or a resolution declaring Chicken Inasal as the city’s Food Heritage in order to safeguard it against imitations. The movement is picking up force and with the City Councilors being part of the Virtual Bacólod page, this will be very much likely. If the ordinance is passed, this would be a landmark in Philippine culinary scene since there is no other LGU that passed a similar ordinance that protected a local cuisine. Aside from the lobbied ordinance, the group is also seeking for Bacólod to establish a Food Heritage Committee which would screen foods served in Bacólod and certify which local cuisine is a Bacólod original. This concept borrows from European Union’s Appelation Law and its adjunct institution, the Protected Designation of Origin. Once this is passed as well in the City Council, it will be the Philippine’s first as well. Philippines has been loose in trademarking local products but the move by Bacoleños to safeguard the city’s food heritage will influence others to do the same.

Inset: The European Union seals of PDO certification.

Negros Blogger Lloyd Tronco and yours truly will be starting a project to scour Manila’s Restaurants to search for the authentic or close to authentic Chicken Inasal. We will be drafting a checklist in grading each restaurants “Inasal-branded” chicken which we will be certifying for authenticity. In the upcoming meetings of Bacóleños in Manila, this will be one of the matters that will be discussed. I have started a series in my blog entitled “Search for the Authentic Inasal in Manila” which will continue once we have drafted the checklist. Meanwhile, the best time of the year to savor Chicken Inasal in Bacólod is during the Masskara Festival when local Inasalans set-up booths along the City Plaza. However, looking for Chicken Inasal is not hard since every corner of the street, there are streetside vendors that grill their Inasal. May it be Chicken House, Aida’s, Nena’s or your ordinary streetside stalls, Chicken Inasal has truly been ingrained to Bacólod’s food culture and has since been transported from the streets to your comfortable restaurants where rich can share in this food heritage that is uniquely FB, from Bacólod.

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About Mark Mayo - Magallanes

MARK MAYO - MAGALLANES – blogger by passion, cook by hobby, student by life, theater actor by fate, writer by work, and Christian by grace. Part Filipino, Chinese and Spanish by blood, he is proudly 100% Negrénse. His love for his home Island of Negros, heritage and lifestyle has led him to write much about it and full-time, all-time. View all posts by Mark Mayo - Magallanes

118 responses to “Virtual Negrénses Talk Authentic Inasal

  • Ralph Gene Flora

    There are 2 great tasting Inasals in Libertad – one beside Mercury Drug in Mabini corner Libertad, just before you reach Paradahan Maao, and the other in Dos Amigos. The latter springs up at night, purely a sidewalk enterprise but the young man who owns the racket surely did some research.

  • Perry

    You know, you can put down Mang Inasal as much as you want. But still, “the proof of the pudding is in the eating”. Just look at the millions of Filipinos trooping to Mang Inasal at meal times and compare it to yours.

    And this attempt by no less than your city council to own “inasal” is only a manifestation of your envy for the success of anything from your perceived rival – your big sister, the great City of Iloilo.

    Inasal has been there for many generations – at the streets of Iloilo, Bacolod, Passi, Estancia, Roxas, Kalibo, Marbel, and anywhere else in the Philippines. To claim that you originated it is pathetic. Why don’t you claim adobo as well?

    • Mark Mayo - Magallanes

      From your comment, it seems that you are actually a forum member of Skyscrapercity.com since I know that “terminology”. I think I have heard it before. Anyway, the issue about the inasal is not in the market but in the taste. Actually, with marketing, you can market a more inferior product yet come out as the best. Remember the characteristic of Philippine media? It is a powerful concept changing tool. Again, my question above still merits the question in this comment… Do people flock Mang Inasal because of the inasal or the unlimited rice? State your answer and your statistics.

      • Perry

        What is Skyscrapercity? We are talking about inasal here, not skyscrapers nor cities. And what terminology are you talking about?

        You said “the issue about the inasal is not in the market but in the taste”. Each of us have our own preferred taste of what we eat. And from the looks of it, more, far more people prefer Iloilo’s Mang Inasal than Bacolod’s inasal.

        And don’t go around insinuating that Mang Inasal is “inferior” just because of your biases. Yes, media can make a product click, but not for long. You might get tempted to buy a product because of advertising, but if you don’t like it, you won’t buy it again. But why do people keep going back to Mang Inasal? The answer is obvious. They like Mang Inasal.

        And don’t say it is just because of the unlimited rice. Don’t turn a blind eye when you eat at Mang Inasal – because I know you do . You are insulting the sensibilities of the ladies who eat there regularly. Most of them can’t even finish a serving of rice. They are simply there for the inasal and the sabaw and the service.

        Statistics? Just look at the profile of Mang Inasal’s customers.

      • Mark Mayo - Magallanes

        Don’t deny it, you’re a member of Skyscrapercity.com Forum. Anyway, that’s not valid statistics. We need numbers here on which customers eat there because of the inasal itself or just the unlimited rice. Ladies in themselves who are hungry would eat there because of the rice, mabubusog ka ng mabilis. The inasal serving in itself is not big so compensation goes with the rice. I am not turning a blind eye on that matter since I have eaten in Mang Inasal. I have to admit that they once have good inasal but along the way, I don’t know what happened and why this horrible product now. I have eaten lots of inasal variants and grilled chicken across many places in the country and I have to say that Dumaguete’s Jo’s Chicken Inató tastes better than Mang Inasal even though they both derive from the Bacólod Inasal. My taste buds for example have become attuned to the difference in flavors and clearly, Mang Inasal is a far deviation. It tastes more like Reyes Barbeque than Inasal… but undoubtedly, Reyes Barbeque tastes better.

      • Ralph Gene Flora

        Personally, I have nothing against Mang Inasal. It just so happens that it entered the market to cash in on the idea of inasal nurtured by Bacolod. Bacolod inasal entrepreneurs may not be financially backed as Mang Inasal but, hey, we’re talking about taste here. Right?

        Talking about taste, it is an acquired habit. Therefore, you can’t blame Bacolodnons for preferring the taste being offered by authentic Bacolod inasal. You can’t also blame the new converts of Mang Inasal because they jumped into the marketing hype with the idea that it may be the authentic Bacolold inasal. But one thing is sure, the word “inasal” is an authentic Bacolod brand if it can be called one, in the same way that you remember La Paz if you want batchoy.

        My point here is…who the fuck are the big business in this planet? Simple: they dictate your preferences, even in such very personal matter as gustatory delights.

      • Perry

        Mark Mayo, you can say whatever version of the inasal you like, but to say that both Jo’s Chicken Inato and Mang Inasal “both derive from the Bacólod Inasal” is not only a blasphemy to the word “inasal” – which is as generic as “adobo” – but it also expose you as a man who couldn’t make up his own mind.

        You keep on highlighting on this post how different Bacolod inasal is from Iloilo’s Mang Inasal, yet you also claim that it “derived” from the former.

        Can’t make up your mind, eh?

        Why don’t you go on searching for the “authentic” and “original” laswa, Don Quixote? LOL

      • Mark Mayo - Magallanes

        Por favor, soy no Don Quixote. Don Quixote vives en tu imaginacion, nada en realidad. Hahaha! I have no problems with Jo’s Chicken Inató but only with Mang Inasal. Really now? Wasn’t Inasal considered a Bacólod delicacy long before Mang Inasal set up shop? Wasn’t the popularity of the word “Inasal” stuck in the name Mang Inasal credited to the fact that Inasal became famous because it has been featured in Bacólod? Again, your comment is plain moro-moro without other ramifications.

        Thank you for your comments by the way. I like it when readers comment even if it is contrary to my opinion and actually the opinion of the people I am just voicing out here. This is not just my plain opinion posted in this blog, it is a collective opinion.

      • Ralph Gene Flora

        is this guy promoting Mang Inasal a marketing person for the company?

        therefore, he must promote his product based on its strengths. it is unethical to attack another just to promote your own.

        but in this world, unethical persons abound. wanna be one of them?

      • Perry

        Ralph, you said, “the word “inasal” is an authentic Bacolod brand”. Do you mean to say that the inasal that I ate when I was a kid – long before you claimed the word as yours – was not authentic? It was barbecued chicken in bamboo skewers – inasal in Hiligaynon.

        I have nothing against you claiming “Original Bacolod Chicken Inasal”. But to claim “Inasal” – barbecued chicken in bamboo skewers – as yours is not only scandalous. It is also pretentious.

      • Mark Mayo - Magallanes

        Read my reply below to the civilization thingy. Also, inasal has long been in Bacólod and has been marked a Bacólod delicacy long before our grandfathers were born so cut the chase, okay? The claim has been there since time immemorial.

  • Perry

    “… there is now a growing movement calling on the City Council of Bacólod City to pass an ordinance or a resolution declaring Chicken Inasal as the city’s Food Heritage in order to safeguard it against imitations.”

    Who’s imitating? Your version of the inasal is not worthy of imitation because it does not sell. Just compare Mang Inasal SM City-Bacolod with the Manokan Country across it. Which is being patronized more by Bacolodnons themselves? Mang Inasal is eating you at your own backyard, and you’re just envious of its sucess.

    • Mark Mayo - Magallanes

      You have to ask the question first, is it really that inasal they are after or the eat all you can rice? An informal survey can clear the matter and most will say it is in the unlimited rice. It is not that our inasal does not sell, it is that no one actually picked up on the marketing though Chicken Deli is making rounds lately. Also, you have to determine the reason why they troop to SM instead of Manokan Country. That also merits the question… what time of day was it? Of course in noon time, Manokan Country would not host much people since it would be very hot at the area but come what may night time… that’s another story. I’m into lifestyle stories and I am actively involved in the tourism industry and one thing visitors would always want to try is or try again is inasal. Our inasal is sellable but that begs yet another question, is inasal really still inasal at mass production? There are more questions to beg than actually answers to get in your comment.

      • Perry

        Again, just look at the profile of Mang Inasal’s customers, so you can see for yourself. It is a cross section of Philippine society. Not everyone who goes there is the tired worker who could devour three servings of rice. Some cannot even finish a serving.

        The company is worth billions now. Why? Because people like the taste of Mang Inasal, that’s why they keep coming back to savor the tasty and juicy barbecue chicken in bamboo skewers.

        Gone are the days that dry, and tastes like rubber, chicken barbecue, are passed off as “authentic” inasal.

        Your inasal is not sellable. Proof: only a few eat them. Even Bacolodnons are trooping to Mang Inasal than to Manokan Country. Why is that? Because Bacolod chicken inasal is dry and tastes like rubber.

        You are insinuating that Bacolodnons troop to Mang Inasal SM-City only because of the aircon. You are wrong again in your insinuations. People will not keep on coming back just because of the aircon. It is because of the tasty inasal of Mang Inasal.

        At night, Manokan Country might get its share of customers, because it is time for beer. It is time for the manginginom. Mang Inasal doesn’t serve beer. Gets mo?

      • Mark Mayo - Magallanes

        Aren’t you actually reversing the matter since what we call Authentic Inasal is NOT dry and is NOT rubbery. Haven’y you read the article quite well up there? Ang reklamo with Mang Inasal is just that. Also, read the comments below… Mang Inasal does serve beer. I have ordered one before. Quite the contrary, Manokan Country does not get its share for manginginom alone. A true blue Bacolodnon would know you go there for the taste.

        Another thing… people troop to Mang Inasal for it is fastfood. You go there because you want your order fast unlike Manokan Country, you have to wait for a while before the chicken is cooked. See the difference?

        On customer profile: Where are the statistics? Comment is mere blabber without statistics. What is the slice of the customers that goes there for… 1) Unlimited Rice 2) Inasal 3) The Ambience 4) Convenience 5) Fastfood… Unless there’s an answer, the comment is unwarranted. Culinary wise? That’s another story.

      • Perry

        Mark Mayo, it is you who should be rereading your post. You keep on contradicting yourself. And the burden of proof regarding the statistics lies on you, the accuser and not on the accused – Mang Inasal, which you seem to hate. Why?

      • Mark Mayo - Magallanes

        The burden of proof as well lies on the one trying to discount the article and not on the writer. Contradictions? Mr. Skim Reader, I’ll post my reply on what you said below:

        “Really now? The BRAND “Bacolod Chicken Inasal” is what I am referring to. They shouldn’t have branded it that way since it will make the customers think it is the Authentic Inasal which I have a problem there since some branches have a different flavor than the other. Here’s my advice READ CAREFULLY BEFORE YOU COMMENT. I am referring to the BRAND with that yellow color and a chicken mascot, not the Bacólod Inasal in itself.

        If that’s your sentiment then you are not also worthy of my time. Skim reading like what you did is not my cup of tea.”

  • fckuallbacolod

    Shame on you Negrenses! Just because hindi nag-hit ang Bacolod Chicken Inasal ninyo napaka-desperate nyo na manira sa Mang Inasal.

    • Mark Mayo - Magallanes

      Guilty? Hahaha! People seems to be guilty when I did not mention Mang Inasal in this blog, just a hint. Such indecent display of language. Pathetic. I am just displaying your comment for the pleasure of seeing your cheap language. FYI, I DON’T CONSIDER BACOLOD CHICKEN INASAL AS AUTHENTIC INASAL since where have you seen an inasal that is so dry and tasteless? Both restaurants so-called Mang Inasal and Bacolod Chicken Inasal are a shame to the real inasal.

  • Dennis

    How could Bacolod claim the authenticity of Inasal when Chinese has served this food long time ago?… Their culture and tradition has existed thousands of years ahead of Bacolod… As what I’ve known, the term inasal is a Hiligaynon term for chicken barbecue… If Bacolod claims the authenticity of Inasal, then it also seems claimed the origin of the language…

    • Mark Mayo - Magallanes

      The same can be said of wines. The Middle East Civilizations are the ones who have developed wine first since the wines need grapes and to grow grapes, you need a community with stable food, peaceful and orderly, if you have grapes, you have innovation and innovation brought wine. If the Middle Eastern Civilizations developed wine, why are the people claiming wine variants in Bordeaux, Champagne and whatever, France, Spain, Italy, Romania and other countries which is in Europe. If the same can be said of that idea of the inasal up there, then it also merits the idea that these places in Europe should not have been given the PDO seal since after all, wine is really from the Middle East and only Egypt and Iraq could claim “ownership”. Existence of the name in the language does not merit that opinion on language rather it asks the question of where inasal was popularized from a food at home to the food on the streets. That begs another discussion but as far as this comments go, we have a weak concept of food heritage conservation and I predict that some other country will mass produce the best of our products and call it theirs in the future. It has already happened with our mangoes when Mexico exports to the US “Manila Mangoes”. What’s next then?

      • Dennis

        My concern here is the language which is not just an ordinary issue. If you claim that inasal is authentic Bacolod then, you already claim that the language is from your place which has no valid reason(on the origin of the language) if it may happen. In regards to wine, it’s a different issue the Frenchmen don’t use the exact term use by the middle eastern people to call their own wine. In regards to Inasal, if you claim that its authentic Bacolod then, the language origin is from Bacolod. If that happens, I want a valid reason for this argument. We are not only talking for the authenticity of the food here with this issue but with the language as well. The validity of the word is at may stake here which is not just an ordinary issue. Many places around Iloilo and Bacolod, use the term “inasal” already when buying that grilled barbecue before Bacolod Chicken Inasal had been set up. So what can you comment about it? If Bacolod wants to make Inasal authentic Bacolod, so the city must consider the term “BACOLOD CHICKEN INASAL” not just the plain word, “inasal” like what “LaPaz Batchoy for Iloilo.” This is not a plain matter in regards to this issue.

      • Mark Mayo - Magallanes

        That’s the thing but there is another word for “grilled”… sugba. This begs the question… where did the “inasal” word start anyway? Inasal is not just chicken though but I remember the time when inasal also meant for other grilled stuff like pork or inasal nga baboy. Is it really inherent in Hiligaynon or was it coined somewhere else? Sugba is more consistent to Hiligaynon. Unless the etymology of the word “inasal” is determined, that idea presented is still questionable. Unlike other products, we don’t really have much on the etymological origins of the word. Wine or “Vin” in French has a clear etymology while inasal… question mark. This article not only posses a challenge to “other” inasal but to the Bacólod Inasal in itself to write down its history from the etymology, culture, culinary tradition and popularity. I am owning up to the personal challenge by trying to find out much about it. 😀

      • Perry

        A lesson in etymology for Mr. Mayo:

        Inasal – from the word “asal”, meaning to pierce or to skewer. Surprised? You thought all along that inasal means barbecue, eh?

      • Mark Mayo - Magallanes

        Nope, I am not. But remember, culture is a process of meaning making and end up with a tradition. Yours is a simplistic view of the world but go deeper than that. Your barbecue means something else somewhere. All the fuss about Inasal? Because it has been ingrained as part of the culture and tradition that is Negros. By the way, why are you so insecure about this article anyway? Isn’t this merely a blog? As you have mentioned below, this blog is not worth your time yet you seem to have spent so much time here, didn’t you? Hahaha! 😀

        By the way, say Bonjour to the Haitians out there. How is Haiti? Is it recovering now? 😉

      • Dennis

        We don’t use sugba for buying that grilled barbecue but we use inasal. My grandparents, and my great great grandparents already used “inasal” to named that grilled chicken. Since your arguments about the etymology of the language “inasal” is vague, why does this article insist that “inasal” should be authentic Bacolod. It’s like claiming the term “bingka” for Capiz or Antique. This is not just an ordinary issue. It requires further study and research. If you cannot prove, that “inasal” is authentic Bacolod through facts, figures , and evidences, I suggest leave this issue until you are ready. We want a proof for this not just an assumption, personal statements or the least “heresay.”

      • Mark Mayo - Magallanes

        I won’t leave this issue since this is a matter of heritage for my place. I am placing a challenge here for my fellow Bacolodnons to actually do a deeper research on this. The infos I placed here are pretty basic, just above water but this is a prelude to a deeper research by a Committee that will not just do research on Chicken Inasal but also Piaya, Napoleones and every food associated with Bacólod City and Negros Occidental. A research will be done in the historical, etymological, cultural and culinary aspects of the aforementioned food items. Also, this is not a personal statement, this is a collective statement from a group of Bacolodnons that I am merely giving a personal touch.

      • Dennis

        But make sure the statement doesn’t affect other aspects as well. Internet is a public site. Just be cautious of what you’ve written, or else it may be against you. Just a friendly reminder.

      • Mark Mayo - Magallanes

        Read on it carefully, I just highlighted a comment that gave me a spark to write this one. That was not even my statement, that was another person’s. My succeeding lines does not reveal contempt against the “other” Inasal but a feature on Bacólod Inasal. If people here are insecure the I shall leave them to their insecurities. As far as I know, no mention of the “other” inasal in the main article and I am safeguarded by the freedom of the press. Bloggers are free of regulation.

    • Dennis

      How can I post my arguments without reading your article??? Despite the content of your writing is a collection of different statements, still I can sense your bias towards the issue, especially the way you reply to every comment Despite you don’t mention the other Inasal, you give some hints which Inasal is that. Every individual who can see the yellow and green can associate it with that commercial success inasal. After this comment, I’ll just reserve my insight until the right time comes. Thanks for the space.

  • Mark Mayo - Magallanes

    Of course, I am open to intellectual discussions. My friends here would also want to discuss in a friendly noteworthy manner. 🙂

  • Johnny Lopez

    bastante na ko ya isa ka pecho, baticolon(tigi dyutay), sinamak, patis kag calamansi, isa ka garlic rice, isa ka plain rice kag pilsen plus ice filled glass. miski diiin basta diri lang sa Bacolod. indi lang sa mang inasal, kun sa mang inasal, ma order man ko beer lang. ka tilaw man ko one time long long time ago, that was in Tarlac i guess, no comment.

  • Perry

    You said that “FYI, I DON’T CONSIDER BACOLOD CHICKEN INASAL AS AUTHENTIC INASAL”. So what’s your point really? What are you trying to prove? Are you changing your position? Hahaha…

    You have bitten more than you could chew? What’s with the “growing movement calling on the City Council of Bacólod City to pass an ordinance or a resolution declaring Chicken Inasal as the city’s Food Heritage in order to safeguard it against imitations.” thing?

    You are contradicting yourself here.

    You are not worth my time.

    • Mark Mayo - Magallanes

      Really now? The BRAND “Bacolod Chicken Inasal” is what I am referring to. They shouldn’t have branded it that way since it will make the customers think it is the Authentic Inasal which I have a problem there since some branches have a different flavor than the other. Here’s my advice READ CAREFULLY BEFORE YOU COMMENT. I am referring to the BRAND with that yellow color and a chicken mascot, not the Bacólod Inasal in itself.

      If that’s your sentiment then you are not also worthy of my time. Skim reading like what you did is not my cup of tea. 😀

  • Ralph Gene Flora

    Gentlemen:

    Daw mga gago kayo. Di nyo ba alam ang pinag aawayan nyo is not that important as the health of a rural infant nor the spread of HIV?

    Mr. Perry, Bacolod Chicken House has become a cult favorite. It has a loyal market. Mang Inasal has a different market profile. Para kang gago pag ikinumpara mo ang dalawa, parang ikinumpara mo ang tsinelas sa sapatos.

    Success is not in numbers of outlets nor products sold. You want an example? Check our Apple MacIntosh as against your run-of-the-mill computer brand. Or Al Qaeda as against the US military.

    Now stop your nonsense against the people of Negros and Bacolod. You may be virtual but, my man, you may not know who are you hitting at. I love my heritage very much, and I am ready to square off with you. Any taker? Nasa Camp Aguinaldo lang ako.

    • Mark Mayo - Magallanes

      Kalma lang sir. We are here for an intellectual discussion even if some people are not into it. 🙂

      I have been inside Camp Aguinaldo at the tenure of former DND Sec. Gilbert Teodoro. I’m interested to visit there again. 😀

    • Perry

      Mr. Ralph,

      Binasa mo ba ang post ng author? Hindi ba sya ang nagkumpara? I have nothing against your people. I am just expressing my opinion on a subject. Kagago simo karon, ma… Ari lang ko di sa Fort Magsaysay.

      • Mark Mayo - Magallanes

        Calm down guys! I don’t want to see a war of forts here. Both of you might be interested in this event… Congw. Alvarez sent me an invitation that I am extending to all people interested. CHICKS Area especially host Sipalay City will have a fun run. The fun run will be at the Public Beach which has a white sand. Nami magdalagan with a lovely view no? Basaha niyo lang diri… https://markmayomagallanes.wordpress.com/2011/10/17/we-love-chicks/

        FYI, that’s not my comparison, that’s someone else’s that I am just re-echoing here. I am not really comparing here since I am not explicitly doing so like… Bacolod Inasal is this unlike Mang Inasal… etc., etc. Didn’t I not mention Mang Inasal, only hint?

  • Mark Mayo - Magallanes

    Guys, thank you for commenting on my article. Just a wayside news… today marks the highest record of readership and hits in my blog. Thank you for patronizing República Negrénse. However, can you read this more important article about an event…

    https://markmayomagallanes.wordpress.com/2011/10/17/we-love-chicks/

    The CHICKS Area of Negros Occidental is worth studying for its economic miracle and the Office of Congw. Mercedes Alvarez is inviting all of us to the event especially for the fun run RUN FOR CHICKS.

  • Ralph Gene Flora

    Perry,

    Since I also had my share of hamburgers as a kid in Bacolod, following your logic, does it mean that hamburger remains to be an American thing?

    • Perry

      Ralph, hamburger is for everyone. But Big Mac is McDonalds and Champ is Jollibee. In the same manner, Mang Inasal is Iloilo, Jo’s is Dumaguete and Bacolod Inasal is Bacolod. For Bacolod to claim that they originated inasal is tantamount to Jollibee claiming that they originated hamburger.

  • Adrian Reynoso III

    Whatever it is, Authentic Chicken Inasal is still marked to the peoples consciousness as from BACOLOD… whether you like it or not…

    And FYI guys, I worked for Mang Inasal before and I actually did some marketing and promotions for the Opening of the First Branches in Luzon and Manila… Actually, it really is part of the strategy to Brand Mang Inasal as Authentic from Bacolod and ONE THING, we also got the Unlimited Rice Idea from a small street restaurant along Sincgcang Street south of Bacolod sometime in 2006 when we were there in Bacolod studying the possibilities of opening up another branch as well as learning the Basics of establishing a successful Inasal Product… and Hey, that game plan was a HIT! See the results??? Thanks to my colleagues who brainstormed the gameplan and MI today is a multi-billion peso company…

    Unfortunately, a local food heritage has been badly hit and I must admit, I am quite guilty about it… but we have no choice, it is part of our job…

    But still, MI can’t compare to Bacolod’s Best Inasal Stores… MI might be ahead in store count, profit and revenues, BUT once authentic, even Mang Inasal cannot compare.

    I have a high respect for AUTHENTIC BACOLOD INASAL and even famous celebrities here in Manila is undoubtedly favoring The Undeniably Juicy and Delicious Bacolod Inasal. Kris Aquino is even all praises to Bacolod Chicken Delight?

    So guys, let us all accept the fact that if it wasnt for Bacolod Authentic Inasal, MI wont come this far… let us give credit to where the credit is due…

    • Mark Mayo - Magallanes

      There you go! A former personnel mismo from Mang Inasal. See? Mang Inasal is actually marketing itself as “Bacólod Inasal” and it has been going on for quite a while. Proof of all proofs since this guy worked there mismo. Mang Inasal owes much to Bacólod for their success. Hahaha! Nong Adrian, you’re right. Celebrities like Kris Aquino respects the authentic Bacólod inasal and Sharon Cuneta always orders from Bacólod and brought to Manila via cargo. 😀

      • Perry

        How convenient for you to swallow an opinion, hook line and sinker, just because it runs parallel to your biases. Sans biases and prejudices of place, do you really think that you can claim the word “Inasal” as yours and yours alone?

        For all I care, you can patent “Original Bacolod Inasal”, but to own “Inasal” is scandalous. It’s just like Joliibee owning “fried chicken” instead of their own “Chickenjoy”.

      • Mark Mayo - Magallanes

        For that matter, I know this guy and his opnions are not merely opinions since he once worked there. FYI, people from Bacólod readily know each other. How can you argue with someone who has full knowledge of both enterprises. Go debate with him, that’s his statement.

    • Perry

      Credentials, please.

  • republicanegrensecontributor

    From Contributor Elliot Akol:

    let me offer a comparison. callos. callos is spanish food or from the iberian peninsula. made of tripe and cow knuckles. made with garbanzos, potatoes, tomatoes (or tomato sauce), garlic, onions, herbs, spices, deglazed with wine, olive oil and good old spanish chorizo. having said that we now know how callos is made. for those who have tasted the authentic callos they also know how it should taste like. some spicier, some saltier, etc.

    then someone comes along and cooks callos. offers it to people. calls it callos but with chinese sausage. would you call that authentic callos? definitely not. that happened so many times and i would not eat it. it is one of my pet peeves. then again that is only me and then some.

    inasal is a hilgaynon word for skewered. it has evolved into what is known now as bacolod inasal. if bacolod is not known for its inasal, why then did smc use the manokan/inasalan for their advert in the early 80s? it showed other provinces and what they are famous for. that is the plain and simple fact.

    if chicken is called barbeque it is because it is cooked with barbeque marinate and basting sauce. mostly marinated with soy sauce. most times it is not even skewered. that is filipino barbeque. inasal is done differently. the main ingredients are garlic, black pepper, tuba vinegar, salt, ginger or langkawas, cooking oil, estewitis, etc. no soy sauce.

    the thing is you know it when you taste it. just like the chinese. they would know if it is authentic chinese food or not.

    the volume of people patronizing a brand name does not and will never justify the authenticity of the taste. it could only tell me one thing. someone is a good business man. it is like mexican food. mexicans know that what is being served in famous american restaurants are not authentic mexican food. they know it.

    i myself do not go to some burger joints. i have tried so many time to like their hamburgers. it is flavored hamburger and i am not used to that. i am used to having authentic burgers that have a minimum of ingredients in it. after all burgers are chopped steak. it is the taste of the beef that people who know their burgers go for.

    nobody has a monopoly of the word inasal yet. people are free to use that word the way they see it fit. bacolodnons know what is inasal and they have preferences of the different variations made available. they also know what is not inasal. a simple fact too is that when most bacolod restaurants make their inasal the chicken is newly butchered. never frozen. that in a crux spells the difference. in the end i agree that a blind taste test would do. the ground rules should be discussed.

    • Perry

      Mr. Akol, you said: “inasal is a hilgaynon word for skewered. it has evolved into what is known now as bacolod inasal.” In Iloilo, inasal did not evolve into bacolod inasal. It is still inasal on the streets of the city up to today.

      As I have said, you can claim that you have the “authentic bacolod chicken inasal”, but you cannot claim to have the “authentic inasal” for inasal is as generic as adobo and hamburger.

    • Perry

      In a blind test, it would be easy to distinguish between an “authentic” bacolod inasal and the best-selling Mang Inasal. But in the end, they are still both inasal, because they are both skewered by an asalan nga kawayan.

  • Perry

    As a suggestion guys, instead of bringing down a successful venture such as Mang Inasal, why don’t you tell your local entrepreneurs to emulate Edgar “Injap” Sia II and his formula for success? Why try to bring down a kasimanwa who has made it big?

    Your success lies in your own efforts, and not in someone else’s downfall.

    • Mark Mayo - Magallanes

      I will nail this point to you again… the ISSUE is the TASTE and FLAVOR… NOT the enterprise. I have to admit, that’s good marketing on his part but on TASTE and FLAVOR? That’s the issue here so quit bringing that matter up for that is NOT what we are talking about. FYI, Injap Sia is NOT a Bacolodnon so hindi siya kasimanwa sang taga Bacólod. Well, kasimanwa ko siya since my lolo came from Capiz and Injap is from Capiz.

      • Perry

        I consider all Hiligaynon-speaking peoples, even from Mindanao, as my kasimanwa. But that is beside the point. Yes, the issue is about taste and flavor. That is why people all around the Philippines keep coming back to Mang Inasal. They don’t just visit once to taste. They make it a habit to eat at Mang Inasal.

      • Mark Mayo - Magallanes

        Because that’s the only inasal place in their locality! Hahaha! C’mon, where are the statistics I am asking? Kung sa bagay, you are busy there in your designation as a UN Peacekeeping Force in Haiti. Halong lang a kay Haitians can be troublemakers but I love them.

      • Perry

        Your soldier could use some respect form you, Mr. Mayo. We are here bearing our country’s name, your name. Veiled threats like that is uncalled for.

      • Mark Mayo - Magallanes

        Threats what? I am just wishing you well. I have known soldiers stationed there once in Haiti (I won’t mention names for security reasons) and I bid you well. I wish for your welfare para kaintra ka sa Inasal Taste Test nga i-organize namun, okay? Halong lang da para ka-intra ka. 😀

      • Perry

        It is typical for persons who run out of arguments to resort to ad hominems. Good luck to your quixotic endeavors.

      • Mark Mayo - Magallanes

        Ad hominem who? Hahaha! As if. Good luck as well with those rogue Haitians you are trying to put at bay. Be careful… they are armed with bullets and voodoo. Hahaha! 😀

  • Perry

    You mean Mang Inasal SM City Bacolod is the only inasal place in the Manokan Country area?

    • Mark Mayo - Magallanes

      Hay nako, liwat liwat. In the other places of the Philippines. Hahaha! Press on your stats please. I am waiting unless a rouge Haitian punched a bullet on your USB. Hahaha! 😀 Well, undeniable nga kulang parking space pierme sa Manokan Country kag gadagsa pierme ang mga tourists to. Key words soldier… convenience, fastfood and unlimited rice… the secret of Mang Inasal. Repost ko lang di liwat ang comment ka marketing staff sang una ka Mang Inasal a para indi ka malipat…

      ADRIAN REYNOSO III: “Whatever it is, Authentic Chicken Inasal is still marked to the peoples consciousness as from BACOLOD… whether you like it or not…

      And FYI guys, I worked for Mang Inasal before and I actually did some marketing and promotions for the Opening of the First Branches in Luzon and Manila… Actually, it really is part of the strategy to Brand Mang Inasal as Authentic from Bacolod and ONE THING, we also got the Unlimited Rice Idea from a small street restaurant along Sincgcang Street south of Bacolod sometime in 2006 when we were there in Bacolod studying the possibilities of opening up another branch as well as learning the Basics of establishing a successful Inasal Product… and Hey, that game plan was a HIT! See the results??? Thanks to my colleagues who brainstormed the gameplan and MI today is a multi-billion peso company…

      Unfortunately, a local food heritage has been badly hit and I must admit, I am quite guilty about it… but we have no choice, it is part of our job…

      But still, MI can’t compare to Bacolod’s Best Inasal Stores… MI might be ahead in store count, profit and revenues, BUT once authentic, even Mang Inasal cannot compare.

      I have a high respect for AUTHENTIC BACOLOD INASAL and even famous celebrities here in Manila is undoubtedly favoring The Undeniably Juicy and Delicious Bacolod Inasal. Kris Aquino is even all praises to Bacolod Chicken Delight?

      So guys, let us all accept the fact that if it wasnt for Bacolod Authentic Inasal, MI wont come this far… let us give credit to where the credit is due…”

      • Perry

        Your soldier could use some respect form you, Mr. Mayo. We are here bearing our country’s name, your name. Veiled threats like that is uncalled for.

  • Perry

    I have said my piece, and I rest my case.

  • Perry

    Hamburger is for everyone. But Big Mac is McDonalds and Champ is Jollibee. In the same manner, Mang Inasal is Iloilo, Jo’s is Dumaguete and Bacolod Inasal is Bacolod. For Bacolod to claim that they originated inasal is tantamount to Jollibee claiming that they originated hamburger.

    • Mark Mayo - Magallanes

      Wait lang a, Mang Inasal was never branded as Iloilo Inasal. It has always been Bacólod Inasal that’s why nangin patok. Marketing strategies soldier… you stick by what’s already famous and add strings here or there. That’s what it is. Please don’t drag Chicken Inato of Dumaguete here. It is branded as Inató, NOT INASAL so that’s another matter. I love Dumaguete and their Inató so don’t even try stirring trouble in that aspect.

  • crazyadmin

    Daw ka hot gid diri haw. Anyways, amo lang ni mahambal ko about the chicken inasal, by the way, taga bacolod ko.. Amo lang ni ma share ko. I have nothing against Mang Inasal kag ka kaon man ko da once in awhile and I must admit, ang sabor sang ila inasal daw tocino, its totally different from the one here in Bacolod, plus yes, I eat there because of the unlimited rice kag damo sila branches, so if im in a group, kag mag hambal sila sa mang inasal nalang, ga go nalang ko kaon, but for the taste, yes, agree ko na different man gid… most probably because na taga bacolod ko kag na anad ko na amo ni ya sabor ka inasal diri namon.

    As for the best inasal in Bacolod, I think namit gyapon ang ara sa Manokan Country, the Aidas, the Nenas and even ang isa ka branch ka Nenas if im not mistaken diri nayon sa chinese temple sa north drive. When it comes to taste namitan gid ko na sang ila inasal pero ang the thing that keeps me sometimes away sa ila is because of the location, I mean, hungdon mo gid bala makadto ka para mag eat gid, so kun ara ka sa Mall like SM, ma gwa ka gid kag ma eat didto, if upod mo parents mo or you have older persons in the family, they’ll settle nalang eating sa Mall mismo because convient sa ila, so choice mo is Chicken Deli or Mang Inasal, but if you really want the taste, for me ha, nothing beats ang ara sa Manokan country.

    Speaking of Chicken Deli, ma comment ko gle, I think lately nag deteriorate ang sabor kag timpla sang ila inasal, it used to be good but now medyo mala na kag daw gin microwave, daw gina init-init lang bala haw, so lately kun mag eat kami da ga spareribs nalang ko ya. As for Chicken Haus, okay man siya but not as good as sa Manokan, mas prefer ko ang sabor nila compared sa Deli.

    Hayz gingutom ko sang pagkaon.. haha… btw, medyo off topic ni, pero may isa pa gid ka manok na daw hit di lately sa Bacolod, is ang mga Lechon Manok stalls all over the city. Medyo different topic naman ni ya pero sang una we used to buy chicken inasal sa Libertad or kun diin da na kilid2 pero subong daw na replace nalang sang lechon manok, mas dasig pa gid bi orderon kag mas damo maka kaon, but thats for another topic naman.. anyways, amo lang na ah.. thanks!

    • Mark Mayo - Magallanes

      Good insight kasimanwa. Na-notice ko man na sa Chicken Deli pero at least indi guid amo na ka deviate but this just proves one thing… indi guid pwede ma fastfood ang Chicken Inasal kay ma compromise guid ang sabor. Dapat sa regular siya ya nga restaurants nga ang customers are expected to wait, just as it is meant to be. 😀

  • hmmmm

    why do some people claim that Manig Inasal is the best tasting. I think there taste buds were damage while eating Mang Inasal hehehe as we all know mang inasal is patronized because of its unlimited rice take it away and sales will definitely plummet. although, Bacolod chicken Inasal is expensive people continue to flock and go back for more because they know there eating delicious quality food not something commercialized, rubbished glazed with sugar coat and beside Jollibee food corp. took over corporate its no longer an original ilonggo franchised.

  • hmmmm

    Hamburger is for everyone. But Big Mac is McDonalds and Champ is Jollibee. In the same manner, Mang Inasal is Iloilo, Jo’s is Dumaguete and Bacolod Inasal is Bacolod. For Bacolod to claim that they originated inasal is tantamount to Jollibee claiming that they originated hamburger.

    that proves my point perry, like in the US mc donald’s is was number 1 in sales but carl’s jr, wendy’s, burger king all sells burger too but whose the best tasting survey revealed burger king has the best burger. its the same in the Philippines theres mang insal, bacolod chicken insal, jo’s although mang insal is number 1 insales but which is the most best tasting unanimously bacolod inasall

  • hiligaynon

    “most probably because na taga bacolod ko kag na anad ko na amo ni ya sabor ka inasal diri namon.”

    I like the way you nailed this conversation @crazyadmin.

    Ginapalibugan ta ang topic nga if we really try to think deeply sang mga sugilanon, both part Insakto kag Sala.

    Insakto = coz we know that both inasal’s from Iloilo and Bacolod tam-an gid man kanamit e kumpara sa iban nga parte sang pilipinas.

    Sala = coz gina kumpara nga namit ang piyak kag malaw-ay ang piyak.

    Kung pamensaron, ga depende ina kung diin kita nagdaku kag naka balo sang ginatawag nga sabor sa kalibutan.

    Kung taga Bacolod ako, xiempre naandan ko ang Inasal sang Bacolod kag xiempre mas manamit gid ang Inasal sang Bacolod.

    Kung taga Iloilo ako, xiempre naandan ko ang Inasal sang Iloilo kag xiempre mas manamit gid ang Inasal sang Iloilo.

    So payunon nyo pa? 🙂

    I’m a blogger too, sa mga ga comment please e avoid ang personal Attacks, panghagad away coz ginapakita talang aton personalidad kung ano kita kag kung ano ang kinaandan ta..

    And lastly, for Admin Mark.. IMO, I know your trying to write straight to the point kung ano ang imo nabatyag its either from opinions na nagather mo or from your personal opinion man, kindly avoid sang pagamit sang bagay nga ibalik sa isa ka naga comment. Yes, gabulig ini sa ranking mo diri sa google, saka adsense, etc.. pero hindi maayo nga mahigkuan ang imo blog the way you comment back sa mga ga comment… Try to look for some blogs kung ano sila ka kalma bisan ginabuyayaw na sila coz they know its not healthy for them (admins) nga balikan man kag paugtason ang naga comment. Anyway, just an opinion lang man amigo ah 🙂

    Anyway, exchange comments with healthy conversation guys. Damu tawo makabasa sini 🙂

    • Mark Mayo - Magallanes

      FYI… there is no comparison here between Bacólod and Iloilo merely an opinion of taste. How did Iloilo and Bacólod enter the story? The inasal tradition is strong in Bacólod and one of those who comment in this… Mang Inasal was based on the existing Inasal in Bacólod. Iloilo never had that strong tradition and popularity with the product, it just happened that Mang Inasal started business in Iloilo since the owner is from Panay. Another FYI… sin-o ang gapaugtas diri? Indi bala sila? Kung mag-ugtas sila sang reply ko ila na na ya problema since I am just returning a point that is not clear and needs clarification, indi bala? Kung indi nila gusto, indi nila pagsapakun but since this is my blog, sapakun ko guid tanan nga comments.

      By the way, I am not subscribed to Adsense, Nuffnang or whatever since my WordPress.com account prohibits that, only WordPress.org allows ads. I write by passion, not for ad money.

      • hiligaynon

        Ok. Well go on kung ano ang naumpisahan mo on how you deal with people commenting to your blog 🙂

        My bad, wala ko gid specify nga ginanamin ko nga the way you exchange comment to people, I’m reading your blog since last month pa and the way I’ve noticed it, kung ara sa side mo / same opinion ang nag comment, ok katama ang pag exchange mo sang imo man nga side but if a comment to oppose something or someone based on the topic sa imo blog medyo you’ve replied it not in a nice way.. Kindly do it in a nice way, wala palagtik, wala paliso storya, coz hindi ang lang name sang blog mo, name sang site mo, and most of all ang nakasalalay diri ang imo mismo Personalidad 🙂 IMO

        Anyway, yes its your blog then I respect it. 🙂

        Thank You and God Bless

      • Mark Mayo - Magallanes

        We are beholden to our opinions and it is only now that people have been commenting that much. No one really comments here that much, they read and actually give their points in private during coffee times. Bahala kita with our opinions and same with mine. I have been dealing nicely but it is just some people are just that tough to exchange ideas with. Its your opinions anyway and it stands by its own merit. Alang alang kung sumbagun ka mapa-igo ka man, siyempre you have to defend yourself indi bala? The least, we are not being plastic here, what is happiness is happiness, what is annoyance is annoyance.

  • hmmmm

    Mang inasal namit gid man daw chicken lolipop (literally) it should not be called inasal it should be called tocino chicken on a stick! hehehehe with unlimited rice.

  • Adrian Reynoso III

    I rest my case people… If you dont believe me, well its not my problem… Only thing I can tell you guys, These are proof that I have really worked for MI before.

    The very first branch of MI in Metro Manila including Cavite are as follows:

    1. SM Bicutan (March 2006)
    2. Robinson’s Place Dasmarinas (September 2006)
    3. SM Mall of Asia (October 2006)
    4. SM Mall of Asia branch 2 (November 2006)

    After the first four branches in the Metro, they ventured up North:

    5. SM City Baguio (November 2006)
    6. SM City Pampanga (December 2006)

    Then on the 1st quarter of 2007, they opened up branches in Luzon South:

    7. SM City Bacoor (2007)
    8. SM Sta. Rosa (2007)
    9. SM Lipa (2007)

    ======================================

    Then after these store openings, I was transferred back to Visayas and Mindanao to spearhead marketing strats for the MI Cebu, MI CdeO, MI Davao and MI Gen San. So much to put here…

    And these stores REPRESENTS THE COMPANY OWNED BRANCHES ONLY… Franchises belongs to a different department… 🙂

    ======================================

    Everytime MI will be opening a new store (Company Owned), they would usually tie up with the Mall’s Supermarket that for every P500 purchase, they will be given a free claim stub (Pinoy Meals including Unlimited Rice) at Mang Inasal. This marketing strategy is very effective. In a day, we will be giving out more or less 2000 – 3000 stubs. And there were Battle of the Bands at Night for 1 Week, Talent Competitions, etc etc. During that time, Boss Injap is RISKING everything.

    There was even a time that head Marketing strategist would demand the Host to repeatedly announce MANG INASAL as Authentic Bacolod Inasal and during that time, managers and crew alike from nearby Bacolod Chicken Inasal outlets would just stare at us in awe…

    One of the strategy before was to put up a MI branch to where BCI is located… and they successfully did that…

    NOW, Mang Inasal is like, Philippine’s Fastest growing fastfood chain…

    I have said a lot… Hope this rest my case… Good PM Everyone… 🙂

    • Mark Mayo - Magallanes

      Thank you for posting your credentials Nong. Well, he risked it all when he branded Mang Inasal as “Authentic Bacólod Inasal”.

      Just for those who still don’t get what we mean here… we admit that Mang Inasal had a good marketing strategy that must actually be studied and tweaked for brand names working to be known. We don’t want to topple Mang Inasal, it is worth a case study and we can only have a good case study if it still exists. This is not an issue of City vs. City conflict for that was never the case for this article. What is pointed out here is the taste issue which remains and will also be a subject of debate unless Mang Inasal actually sticks up once more to the uncompromised original Authentic Bacólod Inasal taste it USED to have. We will have to live with Mang Inasal but we would have to take care of our food heritage as well.

  • hmmmm

    just like mc donald’s here in the US. It’s biggest and the fastest growing burger restaurant in the world but stat shows, they’re the worse burgers. same as MI its fast growing but the taste isn’t good. the good thing about these companies that they are a good salesman and a good salesman can even sell you crap without knowing it.

  • Nick

    I am so awed and impressed by this exchange of Ideas. I’m not against Mang Inasal. I’m even happy that it brings the “inasal experience” to Filipinos who cant afford to go to Negros and eat for themselves the famous “Inasal nga Manok”. But I just don’t like that Bacolod’s claim for the “inasal fame” is being put into bad light by the people who take pride on the origins of Mang Inasal and like to make a statement that as if “Mang Inasal is trashing out the Bacolod Inasal”……Bacolod never grabs claim for Batchoy, Pastel, Baye-Baye or Pancit, etc…..pero I dunno why eyebrows are raised and mouths keep chattering if all fingers would point out that authentic chicken inasal is in Bacolod? INASAL WILL ALWAYS BE ASSOCIATED WITH BACOLOD CITY as to whatever claims they have to be original it will always go back with Bacolod. Injap Sia of Mang Inasal is so intelligent and wise that he made Inasal into a “fast-food-with-unlimited-rice-serving-business”. But I know it is not Mr Sia’s purpose to discredit Bacolod’s Inasal. He just wants to make money for a living and etc etc etc. For me, I have went to a lot of Mang Inasal in the country and I know that its drawer would be the affordable prices of its inasal plus the unlimited rice but the taste of an authentic chicken inasal will always be equal to Bacolod City

    • Mark Mayo - Magallanes

      Good points Doc. Wala man natun ginakontra ang Mang Inasal as an enterprise kag patumbahun… none of such. Ang atun ma lang di issue ang sabor. Sakto ka Doc, ngaa magtalaas guid ya bi kilay nila sa claim of Bacólod sa authentic inasal? Given naman na e, the same thing when one says batchoy, Iloilo dayun ang association or dried mangoes, Cebú. For dried mangoes, may dried mangoes man sa iban na lugar yet kung magreklamo ang Cebúanos on the flavor, wala man amo ni nga militancy? Why all the militant opinions on Bacólod’s claim when its obvious. Anyway, kaon na lang ta ya authentic inasal. 🙂

  • crazyadmin

    Off topic: Have you seen the recent ads of mang inasal? 11.11.11, i wonder whats the new gimik? unlimited chicken inasal?

    • Mark Mayo - Magallanes

      Yep! Unlimited “inasal” perhaps since Max’s Chicken’s unlimited chicken was a hit. There are many possibilities but anyhow, that will not change our taste issue though if it indeed is unlimited “inasal” (notice quote unquote), boost in sales na naman e. Hahaha! 😀

  • Perry

    As a rebuttal, let me drive this rather simple point to you. I have been saying this all over again, but it seemed that you cannot get it.

    You can claim all you want to have originated the “authentic Bacolod chicken inasal”, but you cannot claim to have the “authentic inasal”, for inasal is as generis as adobo and barbecue. Budlay gid intiendihon?

    For you to claim to have originated the “authentic inasal” is tantamount to Joliibee, or any fastfood chain for that matter, claiming fried chicken as their original. Jollibee only claims to have the “authentic Chickenjoy”, not fried chicken, per se, because they rational people. Inasal has been in the streets of the Philippines for generations. You just happened to have an inasal-seeling area called manokan country, and you claim to have the “authentic” inasal? What were my grandparents eating in Fort San Pedro in Iloilo in the 50s? Was it “authentic Bacolod inasal”. You must be kidding me.

    To johnny-come-lately Nick, who’s trashing and discrediting who? Before commenting here, read the article and not the comments first.

    Iloilo does not claim to have the original batchoy nor pancit. It only claims to have the original “Lapaz Batchoy” and “Pancit Molo”.

    You still don’t get the drift?

    • Mark Mayo - Magallanes

      Biskan ano pa ka hambalun mo, batchoy, plainly batchoy without any adjective and adverbs will always be associated with Iloilo; also like mami, plainly mami without any adjective and adverb will always be associated with Ma Mon Luk and its original restaurant’s location: Binondo. Don’t you get it? I won’t answer anymore since the answers would still be the same. Liwat liwat lang storya mo. I don’t want to be a parrot… I know who you are already by the way. Your “language” is already obvious. I have met you virtually somewhere before but I hold my tongue with your identity. Welcome ka magpa-Bacólod a to eat AUTHENTIC INASAL, you’d be our special guess and take my word for that. 🙂

  • Perry

    The success of your style of chicken inasal does not start with the downfall of Mang Inasal style chicken inasal, but lies on your own efforts.

  • Mark Mayo - Magallanes

    We can claim a lot of things here but why not have an Inasal Festival na lang with blind testing of every chicken-based foods na may branding “Inasal”? That would be fun but on the side, would settle some matters once and for all. 😀

  • BCD Boy

    The first time I went home to Bacolod after 22 years (2006), my first stop was Chicken House (dpn’t get me wrong, I like Aida’s too). It is that certain taste that I really longed for which for me is the essence of an authentic Inasal or “Guin Asal” nga manok. Usually, I’d just order one garlic rice and I’d order pa-a, pecho, isol and pak-pak, and savor that special timplada kag ka namit. Then, I finally tried the Mang Inasal, which in may opinion doesn’t even come close to any of the true Bacolod Inasal. Hence, Mang Inasal should be ashamed and stop branding themselves as the Authentic Bacolod Inasal. Just my .02 cents.

    • Mark Mayo - Magallanes

      stop branding themselves as the Authentic Bacolod Inasal

      You hit very much the point on this one. The point is, they don’t market their product as merely “Inasal” nor “Iloilo Inasal” but as “authentic Bacólod inasal” which is an outright lie. They don’t even have the panimpla of the authentic inasal from Bacólod. I love Aida’s too but I prefer to give credit to Elisa Velez Garrucho and her original tasty Queen Chicken Inasal so I eat at Chicken House. 😀

      • BCD Boy

        And if I may add. Aside from lying, they’re also not only tainting the flavor, but also tainting the minds of the innocent non-Bacolod diners on how an authentic Inasal taste like.

      • Mark Mayo - Magallanes

        They even had the guts to market it as original when we know full well that they formulated strategies from they observe from various inasalans in Bacólod City. Pathetic case indeed. 😐

      • BCD Boy

        That’s why there is only one Authentic “Bacolod” Inasal, and IS from BACOLOD!

  • Perry

    And there is only one authentic Mang Inasal style chicken inasal – and it is loved by the whole Philippines. Issue resolved.

  • BCD Boy

    As a “Commercialized Version” and for people who haven’t tried a True and Authentic Bacolod Inasal it will be liked. Then they should brand it (as you’ve mentioned) “authentic Mang Inasal “Style” chicken” then, and have them stop branding themselves as Authentic Bacolod Inasal. Truly, it just degrades the Real Authentic Bacolod Inasal. Don’t get me wrong, as being based here in the States where I can’t find a good Inasal, I’ll eat Mang Inasal (if there’s one). But if I’m in Bacolod, I’ll eat the real stuff… BTW, just to let you know, my family roots is from Panay (Capiz and Jaro). But, Bacolod has all the rights on this claim!

  • Perry

    No quarrel there. But Mang Inasal is not branding itself as Bacolod Inasal, but rather, Iloilo-style inasal. Your accusation is not founded on reason, because you yourself assert that Mang Inasal’s taste is very different from Bacolod style inasal.

    Please show proof that Mang Inasal is branding itself as Bacolod style inasal. Otherwise, your assertion will just turn out to be your imagination.

    • Mark Mayo - Magallanes

      Weh? Di nga? Wala gani sa website nila ang description of a so-called “Iloilo Inasal”. Diin mo na ya napangkuha man? Sa damgo mo? Nugaya ko ha. I just asked a crew of Mang Inasal the other day and pabugal pa nila sa akun na authentic Bacólod Inasal ang ginabaligya nila ha. Of course, I spoke Tagalog para hindi halata.

  • BCD Boy

    Perry, I don’t know if you really read and the digest what you’re reading in this blog/threads??? Below are the excerpts from Adrian’s replies:

    “And FYI guys, I worked for Mang Inasal before and I actually did some marketing and promotions for the Opening of the First Branches in Luzon and Manila… Actually, it really is part of the strategy to Brand Mang Inasal as Authentic from Bacolod and ONE THING, we also got the Unlimited Rice Idea from a small street restaurant along Sincgcang Street south of Bacolod sometime in 2006 when we were there in Bacolod studying the possibilities of opening up another branch as well as learning the Basics of establishing a successful Inasal Product… and Hey, that game plan was a HIT! See the results??? Thanks to my colleagues who brainstormed the gameplan and MI today is a multi-billion peso company…”

    “There was even a time that head Marketing strategist would demand the Host to repeatedly announce MANG INASAL as Authentic Bacolod Inasal and during that time, managers and crew alike from nearby Bacolod Chicken Inasal outlets would just stare at us in awe…”

    BTW, the unlimited rice is not even their idea.

    Come on give me a break… Do you still not understand! Now, Issue Resolved and Case Closed!

    • Perry

      Actually, I read and digested it. And to my unbiased eyes, that account is not proof enough that MI is branding itself as “authentic” Bacolod style inasal. The accounts he rattled off, like the first branches, etc. can be found in MI’s public website and is not really insider info. The rest of his account can be gleaned as rumor-mongering. Or if this person is truly an employee of MI before, he can be simply exposed as a disgruntled former employee, just getting back at his former employers.

      You don’t easily fire a “pioneering-employee-who-is-the-brains-beyond-your-success”, do you?”

      Reading is one thing. Actually comprehending and analyzing is another.

      • Mark Mayo - Magallanes

        Ang D-E-N-I-A-L is another. The actually validated his claims already since I myself know the members of Tancaktiong’s family. Its not brainer either since you just have to go to Mang Inasal’s office to get the data of employment. See? Also, if you are being offered a higher paying job, won’t you grab the opportunity? Ari man ya o, daw pa humble humble pa. Kung offeran ka obra sa lain na company sa their General Manager abi, indi ka man ayhan makasa kasa puli sa Pilipinas halin sa Haiti para lang batunon ang obra? Ay nano nga istorya.

    • Mark Mayo - Magallanes

      This guy won’t understand Nong kay naalog na paminsarun niya kay gin-voodoo siya sa Haiti. Hahaha! 😀

  • BCD Boy

    Mark, ako ya indi guid ka pati nga hasta subong indi man sila gihapon maka intiende??? Daw indi man ni komplikado nga blog???

    • Mark Mayo - Magallanes

      There are various reasons why they can’t understand… its not actually a matter of understanding on their part but a matter of denial. Facts are presented, truths are known along the way but to a denying soul, there’s no redemption of truth. 🙂 Kadalum actually pero that’s simply what it is. 😀

  • sereon

    yeah, you do have high respects. and it shows. no wonder, you are launching this campaign to discredit the company’s gains. what’s the motive behind why all these issues of allegedly stealing your hometown’s culinary identity? why only now? why not in the early stages of the mang inasal’s rise? it’s simply because you people envy the the establishment’s. that’s all there is to it. hahaha.

  • Mark Mayo - Magallanes

    Not the 40% of revenues but sales rose 40% after they added the gimmick of unlimited rice. Can’t you read properly? Ikaw ang illogical eonyx. Of course, constant na ang sales ever since it rose 40%. Remember, not all people have been to Bacólod to actually taste Inasal there so how could you expect they can distinguish?

  • Mark Mayo - Magallanes

    What undermine? Can’t you get that this is a discussion on the flavor of Authentic Inasal we are doing in this blog, not the brand name? A lot more pathetic. Did I really mention Mang Inasal in the article? No. It is you and your cohorts that actually named the anonymous brand Mang Inasal. Correction… not really an Iloilo brand, but a Roxas City brand. Mang Inasal opened its doors first in Iloilo since its the one with a larger market being the regional capital. Where did Injap opened the second one? Roxas City! Being a Capiznon by heritage, I am proud of the business’ success because Injap is a kasimanwa, by blood and heritage. (My Chinese kalolohans first settled in Capiz like Injap’s family). What I am not happy is with how the taste was compromised already. Can’t you get the argument is on taste? TASTE… TASTE… TASTE. If you still can’t get that, the more pathetic still.

  • Mark Mayo - Magallanes

    I think you are already blabbering your words. It does not make sense and the sentence construction is like a building built on top of sand. I don’t want to waste my time here. There are other articles I need to write now. If you want to go to Bacólod and taste Inasal there that I have been mentioning here, you are most welcome. Be my guest and have my treat. Bye!

  • Mark Mayo - Magallanes

    Hahaha! Did I even mention Mang Inasal as a loser? I even praised it for its marketing prowess though criticize in the taste of the inasal. Insecure is what I call you? Why be insecure of a mere blog post. By commenting (actually, trolling) here, you’re not discrediting my bog even. You’re actually making people search it easier for them.

  • Mark Mayo - Magallanes

    Anyway, settings fixed and trolls gone. There is a clear cut line between trolling and plainly discussing the matter, just saying. Happy reading! 🙂

  • John Doe

    Whether you guys like it or not, I always go to Mang Inasal. Why? Because I buy chicken bones for my dogs for Php25/kilo from there. I can honestly attest that my dogs think their “inasal” taste better than Alpo. But for chicken inasal for human consumption, it’s definitely Bacolod chicken inasal.

  • just had inasal

    got tired of reading mang inasal vs inasal. whatever. i am from bacolod. and i have eaten inasal from bacolod since i was a child. i tried the chicken from mang inasal and “bacolod chicken inasal” in manila and well, my reaction was, “nope, not inasal”. solution: have inasal shipped from bacolod. inasal as pasalubong. nothing compares. OH YEAH. and so far EVERYONE who got a taste of the inasal pasalubong from aida’s, nena’s… manokan country’s, even the inasal (when cramming) bought from some side street in bacolod realized that chicken from mang inasal perhaps is not the real inasal.

    • Mark Mayo - Magallanes

      Thank you for your comment. I have contended not to eat in Mang Inasal anymore since authentic inasal restaurants have sprout all over the Metro. Sooner or later, when people taste the real one, it will be obvious to them already. 🙂

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